<p><b>Turn Your Great Idea into a Thriving Business!</b></p> <p>“A guide that sets first-time entrepreneurs’ feet in the right direction.”<br> <b>Geoffrey Moore, author, <i>Crossing the Chasm</i></b></p> <p>“There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.”<br> <b>Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship</b></p> <p><b>About the Book:</b></p> <p><b><i>Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . .</i></b></p> <p>For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the